Thu
14
Jan
2010
Twitter for organizational advocacy.
I had been thinking about ways to use Twitter as a coupon program for a grocery store when I found this article posted on Mashable.com:
Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite.
Customer loyalty programs are stuck in the dark ages, especially as they pertain to social media. However, Tasti D-Lite, the frozen dessert chain popular in New York, is taking one step towards the light with its social media rewards program.
Today Tasti D-Lite has announced the rollout ofTastiRewards, a rewards program that
incentivizes customers to associate theirTwitter
and Foursquare
accounts with their Tasti D-Lite
membership cards
There are a lot of creative ways that organizations can incorporate Twitter, Foursquare and other social media tools to actively engage their audiences and stakeholders. It requires a little extra thought but the payoffs will be well worth it.
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